- Mine and analyze data from company databases to drive optimization and improvement of product development, marketing techniques and business strategies.
- Assess the effectiveness and accuracy of new data sources and data gathering techniques.
- Develop custom data models and algorithms to apply to data sets.
- Use predictive modeling to increase and optimize customer experiences, revenue generation, ad targeting and other business outcomes.
- Develop company A/B testing framework and test model quality.
- Coordinate with different functional teams to implement models and monitor outcomes.
- Develop processes and tools to monitor and analyze model performance and data accuracy.
|Category||IT – Software and Services|